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Tod, Joanne
A Diamond is Forever A Diamond is Forever
1984 1984

Joanne Tod achieved widespread recognition in the 1980s for her large-scale figurative works that tackled issues of racism, gender and commodification. A Diamond is Forever is an example of Tod’s appropriation of an image from popular advertising. By changing the race of the couple in her version (from white to black), she creates new meanings and challenges assumptions about class and the naturalization of privilege.

The deliberate realism of her painting makes the ambiguous content particularly destabilizing. In using her work as a tool for awareness and change, Tod has been unapologetically confrontational and controversial. In other series, she turned her attention to the art world itself, drawing attention to the relationships and alliances between artists, institutions and the corporate sphere.

Tod was born in Montreal and studied at the Ontario College of Art (1974). She teaches part-time in the Visual Studies Department at the University of Toronto.

 
Tod, Joanne
Montreal QC 1953 Montreal QC 1953
A Diamond is Forever A Diamond is Forever
1984 1984
Oil on canvas Oil on canvas
height / width: 172.00 x 170.00 cm; 67.72 x 66.93 in.
Purchase, Chancellor Richardson Memorial Fund and the Gallery Association, 1993 Purchase, Chancellor Richardson Memorial Fund and the Gallery Association, 1993
36-033

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